Maison Di Prima was founded by Italian designer Manuela Di Prima after graduating from Parsons, The New School for Design, in New York City.

Inspired by fine art and the integration of design contrasts, Maison Di Prima is the epitome of effortless beauty and the expression of minimal design and couture: a clean look with a sophisticated construction, a poetic but real world, a combination of decadent and contemporary, classy and sexy, light and heavy, lavish and discrete; it is the perfect mix of uptown sophistication with a downtown freshness.

Informally started in Turin, Italy in 2010 with the creation of a mini collection of jackets, Maison Di Prima soon evolved into high couture and pret-a-porter. The Fall/Winter 2016 collection is the first official collection. Each design is created in Italy, observing a long tradition of impeccable craftsmanship.

The brand is currently based in Turin, Italy and New York City.