Vetements and MatchesFashion.com Stage a Garage Sale in Seoul

Vetements Garage Sale

These days, the mere whisper of Vetements is enough to spark a frenzy among fashion fanatics—perhaps more so in Seoul than anywhere else, where the logo hoodies and patch-worked jeans so perfectly suit the city’s irreverent, youth-driven style. It’s a love affair so obvious that designer Demna Gvasalia and his Vetements collective have taken note—announcing today that the world’s coolest garage sale will be held tomorrow afternoon in the town of Deokso, on the far northwest outskirts of Seoul.

On special offer is the “Official Fake” capsule collection, a limited edition remix of signature pieces from Spring 2015 through Fall 2016, tailored to the Korean market in partnership with MatchesFashion.com. The name itself is a tongue-in-cheek reference to the countless Vetements “parodies” (in some cases, outright copies) that flood the street and ripple through the local fashion scene. “We have discussed coming to Korea ever since couture season,” they shared in a statement, adding that they thought Korean fans would “embrace this collection the most.”

Social media teases of the guerilla takeover have already generated buzz: hints that striped athletic socks and Reeboks from Spring 2017 might be on the docket. Staged in a warehouse nearly two hours from the city center, the unorthodox location recaptures a bit of the underground spirit from the brand’s early days, but will do little to deter the crowds from getting their share—just in time for Seoul Fashion Week, which begins Tuesday. A match made in street style heaven.

Vetements “Official Fake” Capsule Collection and Garage Sale
Monday, October 16, 2016
2:00 p.m. to 7:00 p.m.
Deokso 01
167-7 Gungchon-ro, Namyangju-si
Gyeonggi-do, South Korea
MatchesFashion.com